Some Things Every Promotional Model Should Have

While for the most part, the only thing you need for a successful career in promotional modeling is an outgoing personality and a great smile, there are some things that will make you more successful.  If you are planning to make a career out of promo work, or if you simply want to be more efficient about how you promo, you’ll want to keep this list in mind.


To be a promotional model, you need to be ready at all times. This includes looking good. Unlike other types of models, there won’t be a team of specialists making sure you look good. Nope, that is all on you. So, you need to be able to get ready quickly.

While you won’t always need to wear makeup, you need to always have great looking skin. Promotional models often work outdoors, which depending on where you live, can do some major damage to your skin.  Be prepared by always carrying moisturizer to keep your skin looking great.

Breath Mints

You get paid to talk to people! So it should come as no surprise that you should have fresh smelling breath when you do. Keep some candy or mints in your bag just in case you decide to have garlic bread for lunch.  Don’t assume you will be able to find some at the event.

Comfortable Shoes

After your first event, you may realize that your feet hurt. Unfortunately, standing up for long hours at a time is part of the territory. Prepare for this reality by investing in some comfortable, yet fashionable shoes.

You’ll want to get a pair that are relatively plain so that they will coordinate with your other items.  Brown and black are typically safe colors, but you may want to get a pair of light-colored shoes as well.  Just remember, if you have light-colored shoes you will need to keep them clean. Dirty shoes at an event are as bad dirty clothes.

A Smartphone

If you don’t already have one, you’ll want to get one. While you probably won’t be on your phone during events – or at least you shouldn’t be- you’ll need it between events.  An internet-capable phone is the best way to keep up with job opportunities, and receive invites from promo staffing agencies.  Additionally, there are some promotions that require you have one.

A Car with Space

You do not need a vehicle to have a successful promotional modeling career, but it sure does help.  Models with cars are able to get to events in odd locations, making them the preferred choice for staffing agents. They also are able to carry event materials, and sometimes even carry other staff, which is a requirement for many management positions.


It is fairly easy to become a promotional model. You don’t need to spend money on expensive photos, you do not need any special qualifications, and depending on where you live, there is plenty of promo work to go around. However, if you want to stand out among the thousands of promotional models in your market, you’ll want to be sure to have the above five things.