Things to Consider Before You Take that Flyering Promo
You may think it’s the easiest promotional gig in the world. I mean, how difficult is it to post a few flyers on people’s cars, doors or bulletin boards? While the actual process of hanging a flyer might not be much of a challenge – walking to where the flyers are getting hanged might be. Before you happily sign up to hang flyers anywhere, you’ll want to keep a few things in mind.
Walking around the tourist area of a coastal city can be a lot different than walking through the suburbs of a major market, for more than one reason. Terrain can be a huge one. Depending on where you might be asked to walk, there may be large amounts of stairs or hills, which only make the project harder. Additionally, traffic- the kind that travels on wheels- may make traveling around with your flyers near impossible.
The terrain where you are working can make a flyering promotion a lot harder than it really needs to be. That is why it is crucial to know where you are going to be working before you accept the project. Don’t be afraid to ask the project manager before you agree to work, and if you don’t know the area, check out a topographical map online.
Unlike many other promotions, flyering events often are quite mobile. So be prepared to walk. Sure, you may see a brand ambassador standing around handing out flyers, but many brands prefer a much more active approach. Flyering typically involves quickly moving staff members placing flyers in prominent locations before anyone can tell them not to. This could mean someone’s front door, the window of their car, or even the side of a building.
Because these types of events require staff to stay on-the-go, it is easy to see why weather should be a consideration. You will be outside, and you should be prepared for whatever Mother Nature has to offer. This includes rain. When your only job is to distribute paper flyers, you have to make sure that those flyers stay dry. Be prepared with plastic bags, a coat, and a study bag.
It is one thing if the job asks you to ‘pass out flyers for 4 hours’, it’s another thing if they ask you to hang 1000 flyers in four hours. Unless you ask ahead of time, you may be setting yourself up for more work than you could have imagined.
Many flyer promotions have strict guidelines for verifying the work has been done. They may have you take pictures of your flyering work. They may make you wear a GPS tracker to see where you walk. They may even have someone else follow you around to confirm you aren’t just throwing them in the trash. The point is, know what you are getting into before you agree to hand out flyers, and you will be a lot happier.
Flyering promotions can be a great way to make some easy money, but you need to ask the right questions first. Know where you are flyering, how much you are required to do, and definitely pay attention to the weather. Do these things (and work fast) and you may discover it’s the perfect gig for you.