Life after Event Marketing

When you work in event marketing for a few years, it’s hard to imagine a future without it. It’s an industry that is both rewarding and always changing, making it the ideal industry to grow with. However, because of the high level of commitment (and energy) required to make it in the event promotions world, there are good reasons why people leave.

The decision to switch careers can come from anywhere, but these are some of the popular ones.

Family Commitments

Especially for those that start promotions before 25, the event marketing life can begin to play havoc in any family life you may have. How do you explain your need to apply for a 4-month tour on the other side of the country (without them) to the person you love? Your boyfriend or girlfriend may respond with “Why can’t you get a real job?” and the two of you will start arguing. Promos are life; unless you involve your significant other in your promo lifestyle, your relationship is almost guaranteed to suffer.

The Uncertainty Factor

Nothing is guaranteed in the event world. It rains, you run out of samples, or someone doesn’t show up – you still have to smile. Even if you switch to working at a staffing agency, or help plan event marketing campaigns, you will always be on high alert for the unexpected. For some people, this type of ‘always be prepared’ lifestyle can be nerve-wracking. After a while, the need for a more steady life wins out, and long-term promotional professionals opt for a ‘more reliable’ gig.

The Physical Demands

Living the promo life can be tough on the body. If the stress doesn’t get to you, the long hours on your feet just might. Add years of unhealthy event food, standing in the rain, cold or snow, and any time spent working as a costume character, and there is probably a reason why you’d be tired. Plus, being extremely outgoing can be physically draining, and many people ‘burn out’.


So What’s Next?

What do people do after spending years in event marketing? Can you use it for something else? It’s not exactly an experience you can unlearn (and you probably wouldn’t want to), so why not?

What you decide to do after spending a few years in event marketing is entirely up to you. If not anything else, you probably have perfected your people skills. If you have any other talents, you could combine those into a successful career.

Some examples of this includes:

  • Sales & Marketing
  • Performance (Acting/Dance/Singing, )
  • Community activism

These professionals have often studied in college, volunteered or held part-time jobs while doing promotions, making the transition that much easier.

Additionally, if you have any event management experience you could make the move into:

  • Retail & Hospitality Management
  • Operations & Logistics
  • Event Staffing

If none of those seem interesting and you still want to connect with people, you could also try becoming an online personality. Using social media, you could continue working in the promotional marketing world but without many of the challenges of event marketing.

Again, the possibilities are endless, so don’t be afraid to dream big.