The BA encourages mum to enter an amazing Carlsberg competition for the chance to win tickets to an England match during UEFA Euro 2016 in France. The BA will speak to Asda mum and dad when they enter the store, encouraging them to purchase Carlsberg during their shop so they can enter the competition on their way back out of store
To enter, Mum hands the BA her Asda receipt, showing she has purchased a Carlsberg product.
She then chooses a seat number from the backdrop, and writes her name and the number on a football shirt sticker, before attaching in to the backdrop. After this, she enters her details, including her chosen seat number, on the iPad provided.
After the event, a seat number is drawn and the corresponding winners are informed of their prizes.